The book presents several examples and cases of GCC successful innovative entrepreneurial firms such as:
Hurdles in breaking away from traditional thinking to create
“THE 99 Superheroes.”
Scaling Up ARAMEX: From A Startup to an IPO Company
The Bateel Story
The Vintage Chocolate Lounge
It also discusses the role and strategies of global firms in nurturing startups in the GCC such as McDonalds and Subway and many other examples.