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About the Book
The Business Plan

The descriptions of the key components of a business plan and notations regarding where this book provides additional information to help students develop their business plan:


Executive summary It is a condensed, concise short summary of the important aspects of the plan idea.

The opportunity and the idea (Chapters 3, 4 & 5) It describes how the entrepreneurial opportunity is spotted and developed into a business idea.
The industry, the firm and its products or services (Chapters 5 & 12) It provides in-depth analysis of the industry, the strategic positioning of the firm and the importance of its products or services.
Management summary (Chapters 6 & 18)Entrepreneur(s)/owners(s) must show the management team capabilities in creating and managing the firm.
The legal form and the legal requirements (Chapters 7 & 8) It shows the legal structure of the new firm and the legal requirements of owning, establishing and operating it.
Market identification and analysis (Chapters 9 & 10) It determines the attractiveness of the industry as a “home” for a new business and identifies possible niches for the new firm.
Financial planning (Chapters 10, 11, 15 & 17) It shows the sales forecast and expected profit, expenses analysis, assets needed and the new firm’s budget.
Location analysis (Chapters 12 & 13) It determines the characteristics of the ideal location and describes the site and the layout factors.
Marketing plan (Chapters 14 & 15) It explains the firm marketing strategy which enable it attract customers and beat competitions.
Operation management (Chapter 16) It shows the firm’s efficiency in producing the goods and services. It explains the firm’s production facilities and plans, purchasing policies and inventory management.
Monitoring and control (Chapters 19) It keeps the firm safe of the expected risk that can be found in areas such as finance, security and quality.